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Bonneted Beauty, Rotary Photo, circa 1905/10 by redpoulaine

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8.00 USD

Lovely image of a pretty young English woman wearing a wonderful velvet hat. This was published by the Rotary Photographic Company, the British satellite of one of our very favorite publishers, NPG, or the Neue Photographische Gesellschaft, of Berlin.

Arthur Schwartz, the founder of NPG, was the main figure behind the development of the rotary photographic printing process, first in the United states, and later in Germany, where German technological and industrial capabilities of the time enabled him to mass produce silver bromide photo prints on postcards and calendars, etc. His development of rotary photographic printing was quite possibly the single most important contribution to the picture postcard industry.

In 1916, during WWI, the Rotary Photographic Company, because its mother company was NPG of Berlin, was declared an "enemy" company on British soil, and acquired by British businessmen. Of course the same sort of thing happened in Germany to British concerns. The Great War brought trade to a standstill, ushered in decades of economic depression, and spelled the end of the picture postcard's golden age.


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